WHAT PEOPLE WANT AND VALUE MOST
The following is an excerpt from our book Just Be Honest, Authentic Communication Strategies That Get Results and Last a Lifetime.
What do people want and value most?
Who are your customers and what do they want? Your customers are bosses/supervisors, co-workers, employees, your spouse, children, relatives and even your parents. The key to keeping your customers satisfied is to know what they want and value the most so you can decide whether or not you can provide this for them.
When you are working on a project, confirm the criteria for success. Determine what is most important to the parties involved. Be sure that your definition of success is consistent with everyone else’s definition of success. People tend to work on what they think is important, not what others think is important.
Ginny, a friend of mine, lost her job because she was doing things her way and accomplishing goals that had value to her, instead of asking her boss what he wanted her to do and then doing that. At first she blamed her boss and said, “Well, he should have told me what he wanted.” Perhaps she had a good point. But, the true value of this experience came when Ginny realized she could have asked him. Since she is the only one that she can control, it is better to look at what she could do differently in the future. Ginny could have asked her boss what his expectations were and made sure she met them. Along the way, she could have requested a meeting, asking for feedback rather than waiting for it.
It is impossible to change other people but you can change yourself. By taking responsibility for your own path to success, you take control of your destiny as well.
If They Are Vague
People are often vague when asked what is most important to them. They may say things like, “to do a good job,” “to work hard,” or “to be sensitive to what the customer wants.” These phrases lack specifics and are too subject to interpretation. It is critical to clarify exactly what they mean. Ask probing questions to establish exactly what is expected.
Here is a list of specific questions that you can ask:
• “What are the top three priorities that define the success of this project?”
• “What specifically is the most important to you?”
• “When you reflect on this project, what will need to be in place for you to feel that it was a complete success?”
• “Paint a picture of how success on this project looks for you.”
If someone still has trouble being specific, make some suggestions to help them gain clarity and understanding. If they really do not know what they want, start by asking them what they don’t want.
If the person continues to be vague, be patient and ask them if they could be more specific. Explain that this will help you to better serve their wants and needs. Many times people do not realize that they are being vague, and sometimes we are afraid to confront them and admit that we are not sure.
I remember Scott, a computer systems engineer, who shared that he was concerned about confirming with the client exactly they wanted. Scott said that he was concerned that the client wasn’t uncertain themselves and might get upset if he pressed the issue. I told Scott that he really had no choice. His only other option was to waste valuable time and resources guessing! I assured him that the client would not be nearly as upset by his efforts to seek clarity, as they would be by an incorrect guess regarding their wants and needs.
By finding out what is truly important to the other party, everyone benefits.
If you would like 6 additional techniques on what to do when someone is vague or unsure, please refer to Chapter 16 of Honesty Works book for details. http://www.stevengaffney.com/success-store/honestyworks.php
Copyright, 2012, Steven Gaffney Company. All Rights Reserved. To reprint this article in any format please contact the Steven Gaffney Company at 703-241-7796 or email info@stevengaffney.com.
