Honest Persuasion & Influencing Strategies That Make Things Happen - Internally & Externally

Leverage the Power of Your Workforce to Impact Leadership, Teamwork, Customer Service, Innovation and Sales

The Often Missed Opportunity

Everyone needs to know how to influence and sell. Why? Because, on a daily basis, there are opportunities for virtually everyone in an organization to directly or indirectly influence the health, growth and success of your organization. Many of these opportunities in this fast-paced, extremely competitive environment are there one minute, and gone the next. The key is to leverage the power of your workforce to quickly recognize, develop and capitalize on these opportunities.

The Underlying Problem and Severe Costs

Sometimes people think influencing and selling means manipulating people into doing things they really don’t want to do. Others don’t know how to sell ideas and influence people across organizational lines, up and down the organizational ladder or with their clients. This causes ideas and opportunities to be missed and initiatives and proposals to be stalled or not well executed.

This breaks down leadership, stifles teamwork, wastes huge amounts of time, sabotages innovation, shuts down productivity and kills potential profits.

The Solution

This seminar provides specific strategies and techniques to be used internally within your organization and externally with customers, vendors and other organizations. Learn the 7 Rapport Factors to building sincere relationships, which is essential to influencing anyone in a non-manipulative manner. Also learn the 17 Power Principles of Influence to having your ideas, requests and initiatives be accepted internally and externally as well as build a collaborative, highly motivated workforce that is driven to fully execute decisions. Finally learn the 4-Step Process to handling resistance and resolving objections including what to do when someone agrees to take action but does nothing.

Ultimately, these principles will help you create, expand and multiply new business opportunities. By the end of the session you will be able to:

• Implement powerful, non-manipulative strategies and techniques to understand, influence and persuade others to achieve goals and objectives
• Develop a compelling message people want to hear and can relate to
• Utilize the “likeability” rapport factors
• Change a negative attitude into a positive attitude about selling and influencing
• Reposition a technical or interpersonal problem into an opportunity for business growth
• Overcome objections and resistance to change and convert them into opportunities
• Present ideas so they are well received, adopted and implemented
• Become a major strategic partner who affects change in your organization

The Steven Gaffney Company Difference

All of the strategies, techniques and tips we teach pass the honest and sincere test. In fact, during the session we advocate not to use any manipulation, gimmicks, categorizing or stereotyping of any sort. This is because we have found the most critical ingredient to long term, consistent impact is honesty and trust.

Real-World Application

We’ve all attended seminars that engage us in the classroom but have little use in the real world. To ensure practical, real-world applicability, Steven Gaffney shares exactly how past participants have used what they learned in his seminars to produce extraordinary results. And to make sure the scenarios discussed are most useful to you, he chooses his examples based on the research done before your session using the Implementation Integrator Process described below. Seminar participants will be asked to choose an actual, real-life example to work on during the session. By the conclusion of the session there will be no doubt how to use what is learned as well as how to apply it to other current and future situations.

Who Benefits from the Seminar?

• Future as well as current leaders--selling ideas and influencing people is a critical skill.
• Employees who work with customers internally or externally. Those employees who work with customers become a powerful resource and support in developing new business.
• IT professionals, engineers and scientists who give explanation, advice and support to current or potential customers. The ability to sell ideas and influence people is crucial to servicing existing customers as well as aiding the sales process and developing new customers.
• IT professionals, engineers and scientists responsible to translating business needs into action. The ability to sell ideas and influence people from a business & strategic perspective is crucial to expressing their department’s needs.
• People who work in a matrix organization and need to influence other parts and levels of the organization
• People who are operating in a politically charged or constituency-driven environment.

Special Note for Organizations

Many costly problems can be avoided when key technical, scientific and engineering professionals are brought in early enough for business strategic discussions and decisions. They often hold the vital knowledge of what can be accomplished as well as how to effectively complete what needs to be done successfully. It is not only important for these professionals to be part of these discussions, but they must also have the skill-set to be able to clearly express their thoughts and ideas from a business and strategic perspective so the organization can truly benefit from their knowledge.

The Results Package Includes:

• Telephone interviews and analysis to specifically tailor your seminar using the Implementation Integrator Process (see description below).
• One follow-up tele-seminar with designated attendees to remind them of key strategies, provide additional coaching to fine tune and reinforce their skills, and provide additional tips.
• Extended access to Steven Gaffney (or one of his certified coaches) for private, one-on-one coaching for three months following the seminar.
• 30 Special Report--“Honesty Sells: How to Influence and Persuade Others without Manipulation.”

Implementation Integrator Process™

While others talk about customizing seminars to meet clients' specific needs, Steven Gaffney Company delivers. The Implementation Integrator Process™ allows us to carefully design and tailor our seminars by drawing from the vital background information collected from our pre-program questionnaire, in-depth industry research, confidential telephone interviews and emails with key decision makers and participants. Through the IIP process, we identify and address your organization's unique and often hidden challenges and deliver highly tailored presentations that leave our clients saying, "It's as if they work here." Steven Gaffney Company will invest considerable time and effort to ensure your challenges are identified, addressed and resolved.

Our Guarantee

Bring your toughest challenge or issue and together we will resolve it. Guaranteed. Steven’s organization will work with you for as long as it takes, even if it means investing additional time outside of the seminar, at no additional charge to you.

Next Step

Call us at 703-241-7796 and we will set-up a complimentary consulting call to see how we can impact your organization. Our commitment is to have helped you by the end of the call, whether you choose to work with us or not. We want to help make the difference.

To learn more about Steven Gaffney and the Steven Gaffney Company please visit www.StevenGaffney.com

E-mail: honest@stevengaffney.com