CAE is a leading developer of motion control components for the aviation industry. The senior team needed help maximizing time and effort as their current way of working was adversely affecting their sales proposal productivity. CAE reached out to the Steven Gaffney Company to develop strategies that could overcome these issues and drive change that would impact the bottom line.
Our team understood the history and challenges CAE was facing and the need to improve communication. Through our consulting efforts we helped their team get engaged, focus, and adopt the skills necessary to work more effectively.
The result was shorter meetings leading their team to triple proposal output – from $1.2 billion to $4.5 billion a year, and with a 10% smaller team.
What Our Clients Say
“You could be bigger and better. In a rapidly growing business, having grown by 9% every year for nine years, we had to scale to support it. Steven helped our senior team develop as leaders in today’s modern, rapidly changing business world. At the end of the day, we were sacrificing time. Meetings dominated the workday. Steven exposed the problem’s root cause and we implemented his work in one fiscal quarter: effective communication. Now, meetings are routinely 30 minutes in length. With more time and team efficiency, we have more than tripled our proposal output – from 1.2 billion to 4.5 billion dollars a year, and with 10% less people than we started. We conduct more transactions more quickly, efficiently and with more confidence and authority – while doubling the output and the amount of new business we capture.”
275% increase in sales proposal output
“With more time and team efficiency, we have more than tripled our proposal output – from 1.2 billion to 4.5 billion dollars a year, and with 10% less people than we started.”