The Halloween Principle

Are there life principles that you used to live by, but now you don’t? Have you ever allowed someone to spook you to such an extent that you change your behavior? It’s natural to let someone’s bad reaction derail us from doing what we know needs to be done. I encounter this reality so often as I speak with people across the country about communication issues that I have a name for it: The Halloween Principle – because people get spooked, and then they start living according to fear rather than the life principles they believe in.

The sad part is we often do this subconsciously, meaning that we’re unaware of how much a past situation is affecting our present. If left unnoticed and unchecked, our changed behavior could even alter our future.

It often takes someone to point it out before we can say to ourselves, “That is so true. I know what needs to be done and I know certain life principles work, but I’m not living that way.”

To help you see whether you’ve been spooked, let’s look at a few life principles that most people believe in but have trouble living by because the Halloween Principle has taken over.

1. Honesty Is The Best Policy

Most people I meet believe that honesty is the best policy. They may even believe they live by it. But on further examination, they don’t. When they are upset, they stuff what they are thinking and feeling and tell others that things are okay. Or when people ask them for feedback, they spin their answers to sound nice and pleasant out of fear that if they say what they really think, that person will get defensive and react badly.

The result is that people don’t get their issues handled. In our personal lives this can lead to all kinds of trouble. Spouses fall out of love and get divorced. Kids fear telling their parents the truth or just don’t feel comfortable talking, so they stop talking with their parents and get advice and support from peers instead. Good friends get annoyed or angry, drop out of communication, and friendships slip away. When issues aren’t handled in our professional lives, program and project problems can escalate into bigger problems; good employees get fed up and leave, and clients and customers stop hiring us.

Considering all these negative ramifications, why do people continue to withhold, spin, and alter the truth when they know that honesty is integral to fixing problems? After all, someone can’t fix a problem if they don’t know about the problem.

When I ask people why they withhold or spin the truth, they often say, “I used to be more honest and straightforward. But awhile back, I was in a situation and …” And then they proceed to tell me how a boss, a spouse, a co-worker, or a friend got upset when they spoke the truth and took it out on them in one way or another. No wonder people get spooked.

2. The Law of Reflection

The Law of Reflection says that whatever we give out in life, we tend to get back. You may say if another way: what goes around comes around, you reap what you sow, do unto others, but it’s all the Law of Reflection.

Most people know this is a sound principle to live by, but few implement it to its fullest capability. For example, sometimes a person chooses not to give as much as they could because in the past they encountered someone who took and took – and kept on taking until they drained that person dry. So that person allowed someone’s selfishness to stop them from giving their heart and soul to others. In other words, they allowed the person to spook them and started to live by the Halloween Principle.

On further reflection, this person may realize that we all run into selfish people from time to time, even people so selfish that they’ll take advantage of others. But that is no reason to stop living the Law of Reflection – because there are always exceptions to the rule. In general, however, the more we give and help out others – whether that’s our boss, our co-workers, our employees, our spouse, or our friends – the better our life will work.

Choose to Overcome the Spook

No principle will always work out just right. But as a whole, these life principles do work and provide benefits to us and to others. For that reason, we have to stop letting people spook us. We need to make our choices and live by our principles rather than allowing others to derail us and dictate how we’re living.

When we become aware of the Halloween Principle, it gives us the power to choose a different course of action – the one we know is right for us.

Here are a few practical recommendations for disarming the Halloween Principle:

  1. Separate:  When you feel an internal disconnect between the way you want to live and the way you currently are living, try to remember when that disconnect started. Then ask yourself why you’re allowing that situation to continue to affect you. Maybe it is time to separate from the situation by forgiving and letting go. If you can’t let it go yet, implement some practices to work on it. If you are not sure of one, contact us and we can give you some simple recommendations that produce a profound effect.
  2. Counteract:  There are several ways to counteract the Halloween Principle. First, surround yourself with people who have the attributes you want to live by. If you believe that honesty is the best policy, make sure the people around you are willing to tell you the truth. If you want to live by the Law of Reflection, then choose to be around people who try to help out and give value to others. Another important key to counteracting the Halloween Principle is to read books and articles, listen to podcasts and radio broadcasts, and watch DVDs that provide information, advice, and encouragement to live by the principles that are important to you. Remember this: insights can happen in an instant, but sustained change takes effort, reinforcement, and reminders.
  3. Model:  In the future when you encounter someone who spooks you from being yourself, ask yourself whether this is an exception or the new rule. Remind yourself that every life principle has exceptions, but overall, they do work. Choose to live your life principles – modeling them for yourself and others – rather than being controlled by your reaction to an exception. Think about the situation as a valuable reminder of the importance of standing up for what you know is right and taking responsibility for your life.

Who have you allowed to spook you? Have you stopped living by any of your life principles? Now that you are aware of the Halloween Principle, what are you going to do about it?

If you need help or would like more information, please call us or send an e-mail to

Dan Rivers Radio Show

In recent weeks, I have been invited to do a number of radio interviews. In my latest interview, which is embedded below, I discuss a variety of topics; from the government shutdown, to how to facilitate more honest communication in the workplace, and what leaders can do to move their organizations forward. Enjoy the interview below:

Keep me posted of your feedback.

Five Essential Keys to Rebuilding Trust in Today’s Political Environment

The foundation of all relationships is trust. When trust is lost, it functions like a sinkhole – it takes down everything else with it! In today’s environment, it seems that many of our typical ways of doing business and ways things have been done in the past have been lost. Trust is hard to build and easy to lose. Unfortunately, in today’s political environment, it seems that trust has crumbled and almost been lost entirely.

Congress is at a 5% approval rating which begs the question, “Who are those five percent?” I think that when you ask most Americans, we have lost trust in many of our elected officials and their ability to do the jobs we elected them to do. The good news is that there is a path forward that is applicable not only to our politicians, but to all of us in our everyday lives to help us rebuild trust. The following are five essential keys to rebuilding broken trust:

  1.  We need to constantly be talking to one another. You can’t just have one conversation with someone and expect to have trust; trust is built through multiple conversations. You can’t go to the gym once and expect to be healthy; you need to go multiple times. You also build trust through transparency and by taking with each other, not at each other.
  2. We need to have honest, open communication. The biggest problem when it comes to honesty is not what people do say to each other, but what they don’t say. For example, politicians need to share the actual truth that they are afraid to alienate certain parts of their party. They are scared they will not be re-elected and if they compromise, it will show weakness.  However in reality, the ability to compromise shows strength.
  3. We need to hit “reboot” and begin to discuss what we have in common as the building block to move forward.
  4. We need to create a plan that actually shows we will not find ourselves in our current situation in the future.
  5. We need to make sure that there are consequences to prove our commitment to rebuilding trust. We need to reward the right behaviors, not the wrong ones.

With these five keys, we can take the very difficult situation that our country is currently in and make it a better tomorrow. Hopefully this is a wake-up call for us all to make sure we have elected officials who understand that trust is critical, are willing to do what it takes to keep that trust trust, and have the courage and strength of character to do what’s best for our country. Having worked with many corporations, associations, and government agencies, I have come to realize that no matter how dire certain situations may be, with the right leadership anything can be overcome. The key question is “What are we willing to do about it?”

The DC Follies: Can a Nation Divided be Mended?

It was Abraham Lincoln who famously said “A house divided against itself cannot stand,” during the Lincoln-Douglas debates of 1858. Fast forward 155 years to today only to find that our Congress is once again divided against itself and the American people’s minds are flooded with questions.

Join me on Tuesday, October 15 at 1 PM EST as I participate on a panel of experts brought together by the folks at to discuss the division of Congress and the government shutdown.


Discussion Areas:

  • The current environment:
    • Confidence in our institutions has been shaken
    • Business world also suffers from a crisis in confidence
    • Have the promises / calls for greater transparency – for both the government and business world – been met?
    • Americans sharply divided / national apathy
    • Where do we go from here?
  • What does the government have to do to restore the faith of the American public?
  • How should companies position themselves in the current environment?
    • Business as usual? Something else?
  • What is the role of communications pros?

Click here to register today!