How Tom Brady Could Benefit from Proactive Honesty

We live in a society that regularly distorts the truth about others without any sufficient evidence of what is real or not. Such was the case with the Tom Brady “Deflategate” Controversy.

Last week, I was invited to News Channel 8 to talk about Tom Brady, professional sports and proactive honesty. Proactive honesty means using full disclosure to bring issues to light instead of letting silence do the talking. In the absence of data, people usually make things up and oftentimes, that means moving to a more negative space.

Watch the interview to learn my take on “Deflategate” and to find out more about proactive honesty and why it matters.

Want to weigh in with your thoughts? I’d love to hear from you on Twitter. Feel free to Tweet me @Steven_Gaffney about your feelings on Tom Brady, honesty in professional sports and the idea of proactive honesty.

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